Neylak

Our Story

Beauty is not a luxury.
It's a right.

Neylak was built on the conviction that world-class beauty talent should be accessible to everyone — and that the artists behind that talent deserve a platform that respects their craft.

1M+

Bookings Completed

8,000+

Verified Artists

42

Cities

4.9★

Average Rating

Our Mission

Connecting the world's best beauty talent with the people who need them most.

We believe the relationship between a client and their beauty artist is deeply personal. It's built on trust, communication, and skill. Yet finding the right professional has historically been fragmented, opaque, and time-consuming.

Neylak fixes that. We've built the infrastructure — from discovery and booking to payment and review — so the only thing that matters is the art.

Beauty is Personal

We reject one-size-fits-all. Every skin tone, hair texture, and style preference deserves a professional who truly understands it.

Artists First

Our platform is built to empower the professionals who make beauty happen — fair pay, real tools, full support.

Radical Transparency

No hidden fees. No surprise charges. No misleading reviews. What you see is exactly what you get.

Read our full Values statement →

Our Journey

Five years of building beauty's future

2020

Founded in Miami

Neylak was born from a simple idea: every person deserves access to world-class beauty talent. Two founders, one vision, and a deep belief that beauty is personal.

2021

First 100 Artists

We onboarded our founding cohort of 100 vetted beauty professionals across makeup, hair, nails, and skincare — building the trust framework that defines us today.

2022

E-Commerce Launch

We expanded beyond bookings to bring curated beauty products directly to our community, closing the gap between discovery and purchase.

2023

1M Bookings Milestone

One million beauty appointments facilitated through Neylak — a testament to the trust our clients and artists place in the platform every single day.

2024

Premium Membership

The Neylak Premium membership launched, delivering exclusive discounts, priority booking, and members-only events to our most passionate beauty enthusiasts.

2025

Global Expansion

Neylak extended its artist network to 12 cities across the US and Canada, with international markets in active development across Europe and the Gulf.

The Team

Leadership

L

Layla Hassan

Co-Founder & CEO

Former beauty director at Vogue Arabia. Layla combines editorial vision with entrepreneurial drive to shape the future of beauty commerce.

N

Nour El-Amin

Co-Founder & CTO

Engineering lead from Stripe and Airbnb. Nour architects the technology infrastructure that powers millions of beauty connections.

P

Priya Mehta

Chief Product Officer

Previously at Glossier and Shopify. Priya translates complex customer needs into the intuitive experiences Neylak is known for.

J

James Okafor

Chief Revenue Officer

Two decades in luxury retail, including senior roles at LVMH and Net-a-Porter. James leads Neylak's growth and partner strategy.

Want to be part of this?

We're building a team as diverse as the clients we serve. Check out open roles or join as an artist.